BoxNovo

What is RGB: red, green and blue light circles mixing into yellow, cyan, magenta and white, next to a screen and a printed box

What Is RGB? The RGB Color Model Explained for Screens and Print

RGB stands for red, green and blue, the three colors of light that screens mix to create every color you see on a phone, monitor or TV. It’s an additive…
Pizza box design example: open white corrugated pizza box with a printed lid, paper liner and vent holes holding a margherita pizza

Pizza Box Design: Structure, Branding, Printing & Practical Considerations

Good pizza box design balances five things: a sturdy one-piece corrugated structure, a size that fits the baked pie with a little room to spare, food-safe board matched to the…
Glass candle jar held by a fitted insert inside a branded mailer box, beside a printed retail carton and a kraft shipping box

Benefits of Packaging: Protection, Branding, Shelf Appeal & Customer Experience

The main benefits of packaging are product protection, brand recognition, shelf appeal, a better customer experience, lower shipping costs, clear product information, less material waste and easier storage and handling.…
Different product packaging styles demonstrating protection, branding, and product presentation.

Benefits of Packaging: Protection, Branding, Shelf Appeal & Customer Experience

What Are the Benefits of Packaging? The benefits of packaging go beyond containing a product. Well-chosen packaging can help protect products, communicate brand identity, improve shelf presentation, make products easier…
Premium retail packaging designs showing branded boxes with strong shelf appeal, product presentation, and structural variety.

Retail Packaging Design: Shelf Appeal, Branding & Structural Considerations

Retail packaging design has to do more than make a product look attractive. In a store, the package competes for attention, communicates what the product is, establishes brand recognition, presents…
Open custom vial packaging box containing small bottles with fitted internal inserts designed around the product.

Custom Vial Boxes: Sizing, Inserts & Protection for Small Bottles

Custom vial boxes are purpose-built packages designed around the dimensions, shape, quantity, protection needs, and presentation of small bottles or vials. The best design starts with the product—not a generic…
Open custom packaging box containing different products with protective packaging components.

Packaging Definition: What Is Packaging? Types, Functions & Examples

Quick definition: Packaging is the material, structure, and presentation used to contain, protect, handle, store, transport, sell, or present a product. It can be a bottle, pouch, carton, bag, tray,…
Custom packaging sleeves fitted around printed retail boxes and trays

Custom Packaging Sleeves: Fit, Materials, Design & Multi-SKU Guide

A custom packaging sleeve is an open-ended printed wrap designed to fit around a box, tray, pouch, bottle carrier, or another finished package. It adds a branded surface without requiring…
Custom packaging designs showing different box structures, materials, branding, artwork, and production planning.

Custom Packaging Design: How to Plan Structure, Branding & Production

Custom packaging is more than putting a logo on a box. A successful package has to work as a physical object, communicate the brand clearly, fit the product, suit the…
Product label design applied to a custom product package

Product Label Design: What to Include, How to Structure It & Print It

Good product label design does more than make a package look polished. It tells shoppers what the product is, establishes brand recognition, organizes important information, and has to work under…